This toy is called Hyper Dash, also by Wild Planet. It's an electronic game -- the player holds the controller and uses it to strike whatever target it calls out. It calls out either numbers or colors and on higher levels has commands like Double Strike and Reverse. It uses RFID, so the targets can be as far apart as you want. It has multiple settings for playing with different numbers of people, etc. What we like: it makes the kids run around, it's fun even for adults. What we don't like: our older kid almost always wins. Luckily V doesn't care.
And last, MY winner for coolest toy this year (the kids would probably choose one of the others) ... the AquaDoodle! Just put water in the special pens and write on the mat. The pictures fade quickly and then you draw again. What we love: writing with water! Doesn't ruin anything. It's perfect for our 2-year-old who can't stay clean using markers. M even likes the suggestions for how to draw things. What we don't like: the mat only comes with one pen, so you have to buy extras.